Soldier Field witnessed a different kind of kick-off as the Beauty Changes Lives Experience launched SHOUT YOUR BEAUTY! - the beauty industry’s first social consciousness campaign and a call to disrupt conventional interpretations of beauty.

A fundraiser for the Beauty Changes Lives Experience, SHOUT YOUR BEAUTY! united approximately 1,000 brand leaders and industry professionals along with beauty, wellness and fashion enthusiasts. The evening pushed beauty’s expressive boundaries, celebrated NEXTGEN talent and honored skin care authority and inclusive health pioneer Dr. Howard Murad with the Legacy Award. Proceeds from the Beauty Changes Lives Experience will help fund scholarships for aspiring hairstylists, estheticians, nail professionals, barbers and massage therapists.

The highlight of the evening was a fashion show featuring NEXTGEN artists from American Crew, CND, Matrix, Mizani, Redken, TIGI and Wella Professionals. Each team shouted its beauty with runway looks that celebrated and delivered evocative, bold messages honoring beauty’s diversity in different cultures and lifestyles. Colors, shapes and textures converged as brands presented hair, makeup and nail designs that reflected each team’s definition of beauty. Away from the runway, guests enjoyed the music of celebrity DJ Sean Mac, complimentary hair and makeup touch-ups at “glam and go” vanity stations, and leaving their mark on a SHOUT YOUR BEAUTY! statement wall.
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