Soldier Field witnessed a different kind of kick-off as the Beauty Changes
Lives Experience launched SHOUT YOUR BEAUTY! - the beauty
industry’s first social consciousness campaign and a call to disrupt
conventional interpretations of beauty.
A fundraiser for the Beauty Changes Lives Experience, SHOUT YOUR
BEAUTY! united approximately 1,000 brand leaders and industry
professionals along with beauty, wellness and fashion enthusiasts. The
evening pushed beauty’s expressive boundaries, celebrated NEXTGEN
talent and honored skin care authority and inclusive health pioneer Dr.
Howard Murad with the Legacy Award. Proceeds from the Beauty
Changes Lives Experience will help fund scholarships for aspiring
hairstylists, estheticians, nail professionals, barbers and massage
The highlight of the evening was a fashion show featuring NEXTGEN
artists from American Crew, CND, Matrix, Mizani, Redken, TIGI and Wella
Professionals. Each team shouted its beauty with runway looks that
celebrated and delivered evocative, bold messages honoring beauty’s
diversity in different cultures and lifestyles. Colors, shapes and textures
converged as brands presented hair, makeup and nail designs that
reflected each team’s definition of beauty. Away from the runway, guests
enjoyed the music of celebrity DJ Sean Mac, complimentary hair and
makeup touch-ups at “glam and go” vanity stations, and leaving their mark
on a SHOUT YOUR BEAUTY! statement wall.
# SHOUT YOUR BEAUTY
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