Emporio Armani Opening
Emporio Armani hosted a VIP party for the the celebration of their new store in Chicago. Covering an area of 6000 square feet, the two-story boutique is located at 25 East Oak Street. The opening is part of a US retail expansion program taking place this year, which includes new stores in New York, San Diego and Santa Monica.

Launched in 1981, Emporio Armani is a modern and contemporary line of clothing and accessories, a statement of style that keeps pace with fashion and foresees new trends. The brand currently has a total of 14 stores in the United States. However, as a result of the expansion strategy, by the end of the year this total will have increased to 17.

The interior of the store has been carefully conceived and designed by Giorgio Armani and his team of architects in Milan. The edifice is in line with the spirit of the recently opened Emporio Armani stores in Barcelona and Paris. The clothing collection is displayed in towering black glass wardrobes with silver fabric internal coverings. The accessories are displayed in a central position on transparent fixtures surrounding grey silk carpets. Particular attention is paid to the choice of materials: light marmorino plaster ceilings and grey stone floors give the spaces a modern, casual look.

Emporio Armani Chicago will offer the complete Emporio Armani collections for men and women. In addition, it will also offer Emporio Armani Underwear, the AJ | Armani Jeans line and the EA7 sports collection, as well as an assorted range of accessories including Emporio Armani watches, glasses and jewelry.
Photos by: james atkins
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