The Magnificent Mile Shopping Festival Kicked-off with #ShopFest
The shopping event of the year returns to the Magnificent Mile, a 12-day spectacular that promises a fashionable finish to the summer. The festivities begin with #ShopFest: A Kick-off to Fall Fashion, featured a live performance by award-winning recording artist Jason Derulo and a special appearance by Emmy-nominated actress Christina Hendricks, star of AMC's Mad Men. Michigan Avenue's three retail centers, 900 North Michigan Shops, The Shops at North Bridge and Water Tower Place, presented an outdoor runway show along North Michigan Avenue. This fun and fashionable evening showed off season's must-have styles with celebrity entertainment, cocktails and small bites.
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