The Magnificent Mile Shopping
Festival Kicked-off with #ShopFest
The shopping event of the year returns to the Magnificent Mile,
a 12-day spectacular that promises a fashionable finish to the
summer. The festivities begin with #ShopFest: A Kick-off to
Fall Fashion, featured a live performance by award-winning
recording artist Jason Derulo and a special appearance by
Emmy-nominated actress Christina Hendricks, star of AMC's
Mad Men. Michigan Avenue's three retail centers, 900 North
Michigan Shops, The Shops at North Bridge and Water Tower
Place, presented an outdoor runway show along North
Michigan Avenue. This fun and fashionable evening showed off
season's must-have styles with celebrity entertainment,
cocktails and small bites.
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