Driving a sleek Mercedes-Benz is just as in vogue as the latest fashion and
beauty trends, and Autohaus on Edens, along with their elite Ambassador
Partners, hosted the Launch 2012 event: Driving Fashion Forward. Guests
enjoyed an evening of cocktails from Knightsbridge, light bites from Carlos'
new restaurant Nieto's, and a preview of North Shore Spring fashions from the
finest boutiques in the North Shore all in the Mercedes showroom.
Headlining the show are national designers debuting the season's hottest new
looks - including evening wear, sportswear, shoes, handbags, jewelry from
Bett's, Frances Heffernan, Jolie Femme, Shelle Jewelers, Shirise Shoes,
Three Sisters and Walleska Eco-Chicc. Hair and make-up by Red Door Spa.
AUTOHAUS ON EDENS PARTNERS PRESENT
LAUNCH 2012: DRIVING
Friends, Fashion and Philanthropy on March 18- a spring preview for
the fashion savvy
Melissa Gamble, a Lecturer of the Columbia College Fashion Students
collaborated with the fashion show and after an initial internal competition, eight
Columbia College fashion students participated in this great event. Each brought
one look from their collection to model to the panel of judges. The winner, Agnes
Hamerlik received a $5000 scholarship courtesy of Autohaus On Edens to put
toward a semester in school or launching her collection.
Attendees were encouraged to bring a teenage style party dress to donate to
the event's "Party Dress Project" for a free raffle ticket to win an all-inclusive trip
to New York's Fall Fashion week and many other partner prizes worth
thousands (raffle ticket value is $50). All proceeds from the raffle will go to A
Safe Place to benefit victims of domestic violence.
"Just as fashion is ever evolving, so is the design and customization of
Mercedes-Benz automobiles," says Michael Rosengarden, President of
Autohaus on Edens. "What better way to showcase innovation on both sides of
the spectrum, by highlighting fashionable trends in the automotive and fashion
industries, and tying them together in a fun, charitable event for the community
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