LAUNCH 2012: DRIVING FASHION FORWARD

Driving a sleek Mercedes-Benz is just as in vogue as the latest fashion and beauty trends, and Autohaus on Edens, along with their elite Ambassador Partners, hosted the Launch 2012 event: Driving Fashion Forward. Guests enjoyed an evening of cocktails from Knightsbridge, light bites from Carlos' new restaurant Nieto's, and a preview of North Shore Spring fashions from the finest boutiques in the North Shore all in the Mercedes showroom.

Headlining the show are national designers debuting the season's hottest new looks - including evening wear, sportswear, shoes, handbags, jewelry from Bett's, Frances Heffernan, Jolie Femme, Shelle Jewelers, Shirise Shoes, Three Sisters and Walleska Eco-Chicc. Hair and make-up by Red Door Spa.

Melissa Gamble, a Lecturer of the Columbia College Fashion Students collaborated with the fashion show and after an initial internal competition, eight Columbia College fashion students participated in this great event. Each brought one look from their collection to model to the panel of judges. The winner, Agnes Hamerlik received a $5000 scholarship courtesy of Autohaus On Edens to put toward a semester in school or launching her collection.

Attendees were encouraged to bring a teenage style party dress to donate to the event's "Party Dress Project" for a free raffle ticket to win an all-inclusive trip to New York's Fall Fashion week and many other partner prizes worth thousands (raffle ticket value is $50). All proceeds from the raffle will go to A Safe Place to benefit victims of domestic violence.

"Just as fashion is ever evolving, so is the design and customization of Mercedes-Benz automobiles," says Michael Rosengarden, President of Autohaus on Edens. "What better way to showcase innovation on both sides of the spectrum, by highlighting fashionable trends in the automotive and fashion industries, and tying them together in a fun, charitable event for the community to enjoy."