Fashion Outlets of Chicago in Rosemont brings cheer to the holiday season with the return of its innovative, experiential "Santa HQ". Santa HQ: Interactive visit with Santa welcomes new features for the 2018 holiday season.

Kicking off the holiday season on Friday, November 9 in partnership with HGTV, Santa HQ invites families to experience the wonder of Santa's workshop in the digital and social media age through a truly innovative and interactive visit with Santa. Digital tools are utilized to elevate the shopper's visit with Santa, offering an enhanced social media experience through augmented reality. New this year, visitors can use the workshop's Magic Mirror to transform into one of Santa's elves, virtually changing their elf's outfits, receiving customized "Magic Mirror" collector cards and more. Additionally, special live visits from Santa HQ's elves, Strawberry and Jack, will take place every Saturday through Dec. 8 from 1 to 4 p.m.

During their visit to Santa HQ, guests can take advantage of magical augmented reality using the Elf-Ray Vision app or provided tablet, allowing them to experience Santa's Workshop and Observatory like never before. In addition, visitors can take an Elfie Selfie to star in their own holiday video, see where they stand on the Naughty or Nice O'Meter and enjoy a stunning holiday light show featuring over 10,000 individual bulbs dancing to "Carol of the Bells."

Santa HQ activities are free with the option to purchase a variety of photo packages and guests can make advance reservations at

In the spirit of the holiday giving season, Fashion Outlets of Chicago is proud to again host its annual holiday drive at Santa HQ benefitting Mercy Home for Boys and Girls. Visitors who donate a new, unwrapped toy valued at $5 or more between November 9 and December 19 will receive a complimentary general admission ticket to Brookfield Zoo, a $21.95 value, valid through December 31. For the extra generous, up to four general admission zoo tickets can be distributed per shopper.

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