WINKY LUX OPENS FULLY IMMERSIVE
EXPERIENCE STORE IN CHICAGO
Luxury color cosmetics brand Winky Lux opens its first Chicago pop-up store, featuring the Winky Lux
Experience – nine transportive rooms that celebrate wildly unique products and magical beauty moments.
Located in The Shops at North Bridge on Michigan Avenue, the pop-up brings its whimsical products,
innovative packaging and luxurious ingredients to the Midwest. The beauty brand prides itself on offering
consumers a luxury makeup experience at an affordable price. From hue-driven palettes and silky-smooth
lipsticks, to fun capsule collections and partnerships, Winky Lux is providing a new interactive way for
millennials to buy beauty products.
The Winky Lux Experience gives Chicagoans a chance to dive into a world of color, fantasy and fun and is
designed to spark imaginations, create shareable content and foster opportunities to connect with fellow
beauty lovers and friends. From dancing your way through a disco infinity karaoke room, falling down the rabbit
hole in an "Alice in Wonderland" styled floral garden, or floating through a hydration station, there are endless
opportunities to snap the perfect selfie.
The Winky Lux shop and experience is open Monday – Saturday from 10AM to 9PM and Sunday from 10AM
to 7PM. The Winky Lux Experience is located in The Shops at North Bridge at 520 North Michigan Avenue on
the first floor, just outside of Nordstrom. For more information, please visit www.winkylux.com
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